LinkedIn has acknowledged two measurement errors that led to “over-reporting” of video views and ad impressions on sponsored content campaigns. There is a record of the issues for more than two years and affected more than 400 thousand advertisers, the company said. LinkedIn is issuing ad credits to advertisers with overcharged accounts.
“We commit ourselves to the transparency and integrity of our ads products. This commitment guides us as we improve our offerings and systems to help ensure we maintain a trusted platform. This also means that when something goes wrong, we address it. In August, our engineering team discovered and then subsequently fixed two measurement issues in our ads products that may have overreported some Sponsored Content campaign metrics for impression and video views. Together these issues potentially impacted more than 418,000 customers over a two plus year period. More than 90% of customers saw an impact of less than US $25, and we are currently working with all customers to provide full credit to their accounts. ” – Linkedin
- LinkedIn Finds Measurement Errors That Inflated Video and Ad Metrics – WSJ
- LinkedIn Details 2 Measurement Issues It Discovered and Corrected – AdWeek
- LinkedIn Discovers Ad Metric Error Which Lead to Over 400k Advertisers Being Overcharged – Social Media Today
- LinkedIn ‘measurement errors’ led to over-reporting of paid campaign metrics – The Hindu Business Line
- LinkedIn ‘measurement errors’ led to overreporting of key metrics – Mobile Marketing
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