Wondering you could use Google Ads to increase the performance of your business? In this article, we have talked about how you can leverage Google Ads to improve your SEM (Search Engine Marketing).
Google Ads is a great tool that can help you get in front of your prospects. It can also be a big expense problem if you don’t follow best practices.
One of the things that we admire the most about Google Ads is their user experience. They make it so easy! which is a big problem for marketers who are not really sure what they are doing. Thinks about, Google is a business. The easier they make it for you to spend, the more money they will make.
Below are some Google Ads best practices checklist. Things you have to check to make sure your search campaigns are running smooth and leveraging best practices.
Key Performance Metrics
Here are some recommended metrics you should monitor on an ongoing basis: Budget, Status, Cost, Impressions, Clicks, CTR, CPC, CPM, Search of Imp. Share, Top Search of Imp. Share, Conversions, Conversion Rate, Bounce Rate, % of New Sessions, Phone Impressions, Phone Call, Messages, Optimization Score
Best Practice Checklist
- Determine if you have the highest level of account access.
- Check the “Linked Accounts” to see if there’s a profile you need to connect (GA, GMB, etc).
- Make sure only people you know have access to the account.
- Make sure you have set up billing info.
- Determine your goal conversions and set them.
- Make sure URL you’ve created tracking templates.
- Make sure you have activated auto-tag.
- Make sure message you’ve set the reporting option.
- Activate your call reporting.
- Make sure to set content, type, and label exclusions if needed.
- Check if you want to apply automated suggestions.
- Check and make sure the time zone matches your current location.
- Name your Google Ads account with your business name.
- Make sure your account is active and eligible to run.
- Make sure your campaigns have a naming nomenclature set.
- Make sure you adjust the columns to set them with the KPI data points you selected.
- Make sure to note your keyword competitors from the auction insights report.
- Check to see if you are targeting the right locations.
- Check to see if you want to exclude any locations from specific areas.
- See if you need to set a specific ad schedule.
- Modify bid adjustments based on device preference.
- Check changes history whenever you see abnormal data trends.
- Leverage drafts and experiments to improve your strategy.
- Check campaigns goals to make sure they are up-to-date.
- Select the languages you want to leverage.
- Always have multiple adgroups per campaigns.
- Always have multiple ads per adgroup.
- Make sure you are leveraging responsive ads.
Did You Know?
In 2018, about 97% of Google’s total revenues come from advertising. (Google Investor Relations) 1
Follow these tips on how to leverage your Google Ads. Most likely, you have a marketing campaign that is ready for further analysis and insights.
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