The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love.
“At Instagram, our focus has always been on young people and creators because they’re trendsetters. Change is happening quickly right now, including how both of these groups use Instagram and engage with the world. This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram. We’ve also seen an incredible amount of shopping move online, with more and more people buying online and young” – Adam Mosseri, Head of Instagram
Official Press Release: Instagram
- Instagram introduces new tabs to make it easier to find short videos and shop – Cnet
- Instagram Adds Reels and Shop Tabs on All User Home Screens – Social Media Today
- Instagram redesign puts Reels and Shop tabs on the home screen – Tech Crunch
- Instagram unveils new “Shop” tab – Fashion Network
- Instagram Tests Replacing Activity Tab With Shopping Tab – Search Engine Journal
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