Xaxis claim they transforms digital media into business outcomes. The focus on maximizing the ROI of their clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals. Founded in 2011, the company is GroupM’s advanced programmatic media arm, delivering outcomes for more than 3,000 brands in 48 markets around the world.
“At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. The company is truly accountable commercial models that demonstrate measurable results that prove the value of every programmatic investment. It is proudly inclusive, innovative, curious, collaborative, accountable, and global.” – Xaxis
Related Articles:
- ‘The model needs to evolve’: Xaxis CEO on the future of trading desks – Digiday
- Inside The Programmatic World Of Xaxis – Forbes
- Xaxis Axes DSP, Calls Trading Platforms ‘Commoditized’ – AdExchanger
- XAXIS: Delivering Content That Drives Outcome – Campaign
- Xaxis – @XaxisTweets – Twitter
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