Xaxis claim they transforms digital media into business outcomes. The focus on maximizing the ROI of their clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals. Founded in 2011, the company is GroupM’s advanced programmatic media arm, delivering outcomes for more than 3,000 brands in 48 markets around the world.
“At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. The company is truly accountable commercial models that demonstrate measurable results that prove the value of every programmatic investment. It is proudly inclusive, innovative, curious, collaborative, accountable, and global.” – Xaxis
Related Articles:
- ‘The model needs to evolve’: Xaxis CEO on the future of trading desks – Digiday
- Inside The Programmatic World Of Xaxis – Forbes
- Xaxis Axes DSP, Calls Trading Platforms ‘Commoditized’ – AdExchanger
- XAXIS: Delivering Content That Drives Outcome – Campaign
- Xaxis – @XaxisTweets – Twitter
Disclaimer
The owner(s) of this blog is not compensated to provide opinion on products, services, websites and various other topics. The views and opinions expressed on this post are purely the blog owners. If we claim or appear to be experts on a certain topic or product or service area, we will only endorse products or services that we believe, based on our expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. This blog does not contain any content which might present a conflict of interest. This Blog/Web Site is available for educational purposes only as well as to give you general information and a general understanding of the marketing industry, not to provide specific legal or professional advice. Disclaimer out.