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Wednesday, April 17, 2024

Microsoft Advertising Console Expands Copilot to More Advertisers

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Microsoft is broadening the horizons of its advertising domain by expanding access to its innovative tool, Copilot, to a larger number of advertisers. The announcement was confirmed by the company to Search Engine Land, as it continues to collect data, test, and optimize the AI-driven platform.

Copilot is an AI assistant developed by Microsoft that is integrated into its advertising console. It is designed to assist advertisers in creating and optimizing their ad campaigns. The tool was initially tested with a small group of Microsoft 365 consumer subscribers and has now been expanded to include more advertisers.

How Does Copilot Benefit Advertisers?

The key feature of Copilot is its ability to instantly generate assets for campaigns, including images, headlines, and descriptions. This feature is particularly beneficial for marketers as it allows them to quickly create compelling and engaging content for their ads.

Josh Silverbauer, a known figure in the digital marketing space, shared on LinkedIn that Copilot is now fully integrated into Microsoft Ads. He highlighted the tool’s capabilities in providing optimization ideas, keyword suggestions, and advice, among other benefits.

Microsoft’s Vision of AI ‘Copilots’

As part of its broader vision of AI ‘copilots’ across hardware, software, and advertising, Microsoft is building new AI tools into every device and software platform. The expansion of Copilot is a significant step towards realizing this vision.

In addition to Copilot, Microsoft Advertising has introduced other generative AI features, including Conversational Ad experiences and Ads for Chat API. These features are designed to enhance the user experience and provide more interactive and engaging advertising solutions.

In conclusion, the expansion of Copilot to more advertisers signifies a major development in Microsoft’s advertising strategy. By leveraging AI, the tool offers marketers the ability to generate compelling assets for campaigns instantly, thereby enhancing their advertising efforts.

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