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Wednesday, July 17, 2024

Snapchat Is the Perfect Platform to Reach Engaged Moviegoers

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In an era where cinematic experiences face stiff competition from various streaming services, theatrical advertisers are continually searching for effective ways to drive ticket sales. Recent research from Samba TV and Kantar highlights the significant impact Snapchat has on boosting movie attendance, making it a crucial tool for reaching a highly engaged moviegoing audience.

Takeaways 🚀
âś…Snapchat engages youthful, dynamic audiences.
âś…Snapchat ads boost ticket sales.
âś…AR ads excite prospective moviegoers.
âś…Snapchatters prefer social movie experiences.
âś…Users influenced by FOMO effect.

Engaging with a Captive Audience

Snapchat boasts over 800 million monthly active users and successfully engages more than 75% of individuals aged 13 to 34. This demographic is not only vast but also highly responsive to social interactions and recommendations. The platform’s unique features and user engagement levels provide an optimal environment for promoting theatrical releases.

Research Insights: The Power of Snapchat Advertising

According to Samba TV, Snapchat has been shown to drive substantial increases in ticket sales. By analyzing Fandango data, Samba TV discovered that audiences exposed to Snapchat ads experienced a 91% lift in ticket sales compared to unexposed control groups. This effect was even more pronounced in campaigns utilizing multiple Snapchat ad products, which saw a 102% lift in ticket sales.

Understanding Snapchatters’ Moviegoing Habits

Further research by Kantar delved into the moviegoing habits of Snapchat users versus non-users. The findings reveal that 92% of weekly Snapchat users still enjoy the theater experience, with Snapchatters being 1.5 times more likely to watch a movie in theaters every 2-3 months compared to non-Snapchatters1.

Additionally, the social aspect of moviegoing is highly significant among Snapchatters. Nearly 75% prefer watching movies with others, and 78% are influenced by recommendations from friends and family. This social dynamic is further amplified by the phenomenon of FOMO (fear of missing out), as Snapchat users are twice as likely to watch a movie due to FOMO compared to non-users1.

The Role of Augmented Reality (AR) Ads

Snapchat’s innovative use of augmented reality (AR) ads plays a crucial role in engaging users and prompting them to visit theaters. Kantar’s study found that 61% of moviegoing Snapchatters are more likely to see a film after interacting with an AR ad for that movie. These immersive experiences not only increase awareness but also generate excitement and drive ticket sales.

With its large, engaged user base and effective advertising tools, Snapchat stands out as a powerful platform for theatrical advertisers. Whether through AR experiences or comprehensive ad campaigns, Snapchat provides a unique opportunity to reach and influence a highly engaged moviegoing audience. For advertisers looking to boost ticket sales and ensure their movies are seen in theaters, leveraging Snapchat’s capabilities is a strategic move.

Takeaways 🚀
âś…Snap Ad Platform Enhancements Drive Better Results – Link
âś…Snapchat Boosts Ticket Sales for Theatrical Advertisers – Link

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