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Wednesday, July 17, 2024

YouTube Tests New Context Feature

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YouTube has announced the launch of a new experimental feature aimed at enhancing the contextual information available to viewers. Starting today, the platform is testing a feature that allows users to add notes to videos. These notes are designed to provide relevant, timely, and easy-to-understand context, making it easier for viewers to grasp the nuances and updates related to the content they are watching.

Takeaways 🚀
âś…New feature allows adding notes
âś…Notes provide timely video context
âś…Initially available on mobile devices
âś…Third-party evaluators rate notes
âś…Enhances understanding of video content

The Purpose of the Feature

The experimental feature will enable notes to clarify various aspects of videos. For instance, contributors can add notes to indicate when a song is intended as a parody, alert viewers to the availability of a new version of a product being reviewed, or correct instances where older footage is mistakenly presented as a current event. This initiative builds on YouTube’s existing efforts to display helpful context alongside videos, such as information panels and recent disclosure requirements for altered or synthetic content.

Pilot Program Details

The pilot program will initially be available on mobile devices in the United States and in English. During this test phase, a limited number of eligible contributors will be invited to write notes. Eligibility criteria include having an active YouTube channel in good standing with YouTube’s Community Guidelines. Viewers in the U.S. can expect to start seeing these notes on videos over the next few weeks and months.

Third-party evaluators, who currently provide feedback on YouTube’s search results and recommendations, will rate the helpfulness of these notes. As the pilot progresses, YouTube aims to involve contributors themselves in rating the notes. The ratings will help train YouTube’s systems to recognize and display notes that are broadly helpful to viewers.

Rating and Publishing Notes

Notes will be publicly visible under a video if they are deemed broadly helpful. Viewers will be asked to rate notes as “helpful,” “somewhat helpful,” or “unhelpful” and provide reasons for their ratings, such as whether the note cites high-quality sources or is written clearly and neutrally. YouTube will use a bridging-based algorithm to consider these ratings. If many raters with different perspectives find a note helpful, the system is more likely to display that note under a video.

YouTube anticipates some initial inaccuracies and mismatches as part of the learning process during the test phase. However, feedback from viewers, participants, and creators will play a crucial role in refining the feature over time.

Enhancing Information Quality

The introduction of this feature is part of YouTube’s broader commitment to supporting information quality across its platform. By providing dynamic and relevant context, YouTube aims to enhance viewers’ understanding of the vast array of content available on the site.

As the pilot program unfolds, YouTube looks forward to receiving feedback from all stakeholders to ensure continuous improvement and potential expansion of the feature.

âś…YouTube Expands AI Testing for Enhanced Viewer Experience – Link
âś…Testing new ways to offer viewers more context and information on videos – Link

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