Google Ads is introducing a new feature that allows advertisers to set up message assets for click-to WhatsApp messages. This capability aims to help businesses generate leads by enabling users to initiate chats directly through their ads, offering a seamless way to engage potential customers.
Takeaways 🚀
✅Direct chat with potential customers
✅Integrates smoothly with Google Ads
✅Supports Search and Performance Max
✅Initially available in select markets
✅Enhances lead generation and support
What are Click-To WhatsApp Message Assets?
Click-to WhatsApp message assets let advertisers add a button or asset within their responsive search ads in Google Ads. When users click this button, they are directed to WhatsApp to start a conversation with the business. This feature integrates smoothly with existing Google Ads campaigns, enhancing direct communication between businesses and their target audience.
Key Features and Benefits
Lead Generation
Message assets help businesses generate leads by allowing users to easily contact them via WhatsApp. This direct line of communication is particularly beneficial for businesses seeking to provide instant customer support or answer queries promptly.
Integration with Campaigns
These message assets can be used with both Search and Performance Max campaigns, making them versatile across different advertising formats. This integration ensures businesses can reach their audience through multiple channels.
Availability in Select Markets
Currently, this feature is available for advertisers targeting users in Brazil and India. It is in beta but is expected to be rolled out more broadly once it exits testing.
How to Set Up Click-To WhatsApp Message Assets
To set up these message assets, follow these steps:
- Set Up WhatsApp for Business: Ensure you have the WhatsApp for Business app or platform set up with an active phone number.
- Configure Message Assets in Google Ads: In the Google Ads message assets configuration, select the country for your WhatsApp number and provide the active WhatsApp Business number.
- Create a Starter Message: Enter a message that complies with Google Ads policies. This will be the initial message users see when they click on the WhatsApp button.
- Avoid Mentioning WhatsApp in Headlines: Ensure your ad headlines do not mention WhatsApp directly, as this may cause clicks to be redirected to your webpage instead of WhatsApp.
The introduction of click-to WhatsApp message assets by Google Ads offers a new way for businesses to interact with their customers. By providing a direct communication channel through WhatsApp, businesses can enhance lead generation and offer better customer service. As this feature evolves, it is likely to become an integral part of many advertising strategies, especially in markets where WhatsApp is widely used.
Resources 🚀
✅About message assets – Link
