Video content has become a vital part of B2B marketing strategies, especially on LinkedIn where engagement with video has skyrocketed. In fact, LinkedIn video views have increased by 36% in the past year, with video creation outpacing other types of content. Clearly, the demand for video is growing. However, standing out in an increasingly crowded space requires creative and high-quality videos. To help you succeed, here are 13 actionable tips for crafting compelling video content on LinkedIn.
Takeaways 🚀
✅Experiment with creative video formats.
✅Optimize videos for mobile viewing.
✅Add subtitles for better accessibility.
✅Keep videos short and engaging.
✅Use humor to captivate audiences.
1. Think Outside the Box
When planning your LinkedIn video strategy, resist the urge to stick with traditional formats like talking-head interviews. Instead, consider exploring unique ways to provide value in your B2B video marketing efforts. For example, you can share highlights from events, create quick how-to guides, or showcase cutting-edge technology with brief demonstrations. Furthermore, experimenting with various video styles in your B2B video marketing will help you determine what resonates most with your audience.
2. Be Timely and Relevant
Next, make the most of LinkedIn’s flexibility by sharing videos that tie into current industry events, trends, or news stories. Using your smartphone to capture and upload videos allows you to respond quickly to emerging topics, helping you establish thought leadership in your field.
3. Optimize for Mobile Viewing
Since most people watch video on their smartphones, optimizing for mobile formats is essential in B2B video marketing. For instance, vertical videos (9:16 ratio) have shown a 24% lift in click-through rates. Additionally, simple selfie-style videos can increase engagement by 11%. Therefore, always consider mobile-first approaches when producing B2B video marketing content.
4. Commit to a Single Orientation
Consistency is key when it comes to video orientation. Whether you record vertically or horizontally, stick to one format throughout the video. Switching orientations mid-stream can be jarring for viewers and may diminish the professional quality of your content.
5. Ensure Stability with a Tripod
To create smooth, high-quality videos, invest in a simple tripod. Not only will it keep your camera steady, but it will also help your videos appear more polished and professional.
6. Control Background Noise
Equally important is maintaining clear and distraction-free audio. Background noise can disrupt your message, so consider using a headset or external microphone to ensure crisp sound quality. This small investment will significantly enhance the viewer experience.
7. Enhance with Simple Editing
Once you’ve captured your footage, don’t upload it right away. Instead, spend some time editing your video to make it more engaging. Tools like iMovie or Canva’s video editor can help you manage pacing, control video length, and add creative touches. This editing step will keep your audience interested and deliver a polished final product.
8. Include Subtitles for Accessibility
Since 92% of mobile viewers watch videos without sound, adding subtitles is non-negotiable. Subtitles not only improve understanding but also make your content accessible to a wider audience. Plus, they ensure that your video can be watched comfortably in any setting, from the office to a noisy café.
9. Be Creative, Relatable, and Even Funny
Remember, B2B audiences are people too. Adding creativity or a touch of humor can make your B2B video marketing content more relatable and memorable. For instance, senior executives often browse LinkedIn during off-hours, making them more receptive to amusing or out-of-the-box content. Don’t shy away from lighthearted approaches to enhance your B2B video marketing strategy and capture attention.
10. Be Mindful of Video Length
While LinkedIn supports video uploads up to 15 minutes long, shorter is often better. Videos under three minutes are ideal for capturing and holding viewers’ attention. For LinkedIn video ads, aim for 15-30 seconds for awareness campaigns or under two minutes for more in-depth content.
11. Make the First Six Seconds Count
The first few seconds of your video are critical in capturing attention. Therefore, focus on creating an engaging opening. Use a clear hook or impactful visuals to immediately communicate the value of your content. Avoid lengthy intros that might lose viewers before they’ve engaged.
12. Maximize Content Extensibility
To get the most value from your videos, plan for repurposing. For example, longer videos can be split into shorter clips that are perfect for ongoing campaigns. Additionally, these smaller pieces can be reshaped into different formats, such as blog posts or infographics, for maximum reach.
13. Use Text to Strengthen the Message
Finally, don’t rely solely on the video to communicate your message. Use the accompanying text in your LinkedIn post to introduce or frame the video content, enhancing your B2B video marketing strategy. A well-written caption provides context, teases key points, and gives viewers another reason to engage with your B2B video marketing efforts.
Wrapping Up
The future of B2B video marketing on LinkedIn is bright, but it’s also competitive. By implementing these best practices, including optimizing for mobile and using tools like Canva to streamline production, you’ll have what it takes to create compelling and professional videos. From thought leadership to tutorials, the possibilities for LinkedIn video content are endless.
Now is the time to get creative, experiment with different approaches, and connect with your audience in ways that truly resonate. Start today, and make your LinkedIn videos memorable, accessible, and impactful.
