Consumer choices in Quick Service Restaurants (QSR) are shifting quickly. New technology and changing social habits are driving this change. Research from Snapchat, Publicis Media, and NRG shows that AI, mobile delivery, social media, and influencers are shaping QSR trends for 2025. Researchers surveyed over 3,000 consumers in five countries to understand what truly drives today’s purchases.
Takeaways 🚀
✅AI simplifies food ordering processes.
✅Social media drives food choices.
✅Friends influence QSR recommendations heavily.
✅Creators boost brand trust effectively.
✅Personalization enhances customer satisfaction.
Now, people want fast delivery, ideas from social media, and personalized recommendations. Consumers are changing how they connect with QSR brands. The trends below show how the industry keeps evolving.
AI and Mobile Delivery Simplify Customer Experience
AI and mobile apps make ordering food easier. The study found that 73% of consumers say AI helps them find new restaurants and cuisines. Seventy percent like that AI offers suggestions tailored for them. These tools suggest dishes and deals that fit a person’s tastes.
AI in delivery apps improves convenience. These apps recommend extra items, like popular pairings or favorites from earlier orders. Seventy-nine percent of users enjoy these suggestions and often try something new. For instance, someone ordering a burger might also get prompted to add fries and a milkshake. Fast, simple recommendations encourage people to order more.
Takeaway for Brands: QSR brands should use AI to make ordering easy and personal. Recommendations and simple navigation improve customer satisfaction and order size. Also, fast and easy-to-use apps keep people coming back.
Social Media Becomes the Digital Drive-Thru
Social platforms like Snapchat, Instagram, and TikTok are now top places for food discovery. Seventy-six percent of consumers say tasty food online inspires them to order. Snapchat users are 2.7 times more likely to buy from a brand’s link.
Social media drives impulse buying. Quick videos and limited-time deals trigger fast decisions. The visual appeal and speed of social media push customers to try new menu items. Sharing price, ingredients, and simple ordering tips helps customers make faster choices.
Takeaway for Brands: Brands should use shoppable links and bold content on social media. Showing menu items online can boost sales. Sharing customer posts and working with other brands also grows your audience.
Friends and Family Guide Decisions
Personal recommendations have a big effect on QSR choices. The study says 70% of consumers try QSR items their friends post online. Sixty-six percent hesitate to try new spots without advice from friends or family. Eighty-one percent recommend QSRs after a positive visit.
Advice from friends and family, both online and offline, is powerful. One good experience can turn into more orders from the whole group.
Takeaway for Brands: Encourage happy guests to share stories and photos. Give referral deals or rewards to motivate sharing. These methods turn first-time diners into loyal fans.
Creators Build Trust
Influencers and creators have a growing role in food decisions. The study notes that 70% of people trust food creators as much as friends and family. Younger users, especially on Snapchat, look to creators for honest food reviews and fresh ideas.
Creators boost brand visibility and make brands seem more relatable. Seventy-one percent of consumers link creator marketing with greater trust. Teaming up with influencers helps brands reach more people and build credibility.
Takeaway for Brands: QSR brands should work with creators to make authentic content. Food challenges and exclusive behind-the-scenes videos attract young, tech-savvy customers.
Actionable Steps for QSR Brands in 2025
QSR brands must adapt quickly. Try these steps to stay ahead in 2025:
- Use AI Tools: Add chatbots and smart suggestions to create a personal connection and speed up service.
- Focus on Social Media: Launch creative campaigns on Snapchat, Instagram, and TikTok. Simple, clear messages work best.
- Promote Customer Sharing: Urge people to post photos and reviews. Real customer stories build trust.
- Partner with Creators: Team up with influencers to reach more people.
- Improve Mobile Experience: Make sure your app or site is easy, fast, and smooth for every step.
Final Thoughts
The QSR industry sits at the edge of technology and culture. AI, digital platforms, and creators are shaping how people choose where to eat. Consumers want things to be quick, personal, and easy.
Brands that mix new ideas with real connections will stand out. By watching these trends and using popular platforms, QSR brands can keep up with customers—and thrive in the market.
Resources 🚀
✅Marketing Tips for Restaurants Success – Link
