Pinterest is making a major move into television. Soon, the platform will launch its first-ever TV series, Bring My Pinterest to Life, on Roku TV this March.
Takeaways 🚀
✅Pinterest launches Roku TV series
✅Transforming boards into real spaces
✅Features creators and brand partners
✅Integrated shopping within storytelling
✅Expands video and ad strategy
With this new show, Pinterest takes the digital inspiration users love and turns it into reality. Notably, it connects popular creators with everyday “Pinners” to transform Pinterest boards into real, tangible spaces and experiences.
Here is what you need to know about Pinterest’s bold step into streaming entertainment.
From Digital Boards to Real World
To begin with, the concept is simple but powerful. While we all save ideas to our boards, we often struggle to make them happen. However, this show aims to fix that.
Bring My Pinterest to Life spans six episodes. In each installment, a host works directly with a Pinner. Together, they take a static board of ideas and build it out in the real world.
Additionally, the series features three well-known creators as hosts:
- Drew Michael Scott
- Caroline Vazzana
- Tay BeepBoop Nakamoto
These hosts guide participants through an “inspiration to realization” journey. Ultimately, the goal is to create an emotional connection while showing viewers exactly how to execute their own creative projects.
A New Way to Shop on TV
Furthermore, Pinterest built this show with shopping in mind. Instead of traditional commercial breaks that interrupt the flow, the advertising is part of the story.
The series integrates products naturally into the renovations and makeovers. For example, major brand partners include:
- Wayfair
- eos
- Michaels
During each episode, viewers can spot products in context. If you see something you like, you can save the idea to your own Pinterest board or buy it directly through partner experiences. As a result, this creates a seamless path from watching a show to buying the products featured in it.
Why Pinterest is Pivoting to Video
Importantly, this launch is not an isolated event; rather, it is part of a larger strategy. Pinterest wants to prove its value as a discovery platform, not just a place to save images.
The company is pushing hard into “infotainment”—content that entertains while it informs. For example, we have already seen them add more video features to their app. Recently, they even acquired the CTV advertising platform tvScientific.
By moving into Connected TV (CTV), Pinterest achieves two main goals:
- Showcase Utility: It demonstrates how useful the platform is for real-life planning.
- Expand Advertising: It opens new doors for brands to reach customers in their living rooms.
What This Means for Users
For the average user, this show offers a new way to interact with Pinterest. In other words, it moves beyond scrolling on a phone screen. Now, you can sit back, watch a transformation unfold, and get practical advice on how to apply those ideas to your life.
Whether this is the first of many shows remains to be seen. Nevertheless, it signals that Pinterest is serious about video content.
