Pinterest is encouraging brands to improve and update their product catalogs. This push is part of a broader effort to help merchants connect with shoppers on the platform. In a recent tip sheet aimed at businesses, the company said that accurate pricing, complete product descriptions, and clearer titles can improve product discovery and campaign performance.
Takeaways 🚀
✅Pinterest urges better catalog accuracy
✅Accurate pricing improves product discovery
✅Complete descriptions support shopper searches
✅Better titles increase listing visibility
✅Updated feeds strengthen campaign performance
To understand why this matters, it helps to look at how people use Pinterest. Many users come to the platform while exploring ideas and planning future purchases. As a result, the information attached to product listings can play a big role in whether items appear in relevant searches.
Why Catalog Quality Matters
According to Pinterest, the product catalog, also called a feed, helps its systems understand what a brand sells. In turn, that information influences who sees a product, how often it appears, and how well it matches shopper intent. However, if catalog fields are missing, vague, or incorrect, even a strong campaign may struggle to perform well.
With that in mind, one of Pinterest’s main recommendations is simple. Brands should keep pricing and product details current at all times.
Tips for Better Titles and Descriptions
To that end, Pinterest offers clear guidance on titles. The company says titles should include the brand name, product type, and at least one useful descriptive detail.
Furthermore, it suggests rewriting weak or generic titles so they better match the way people actually search. For example, terms such as “summer wedding guest dress” or “back-to-school backpack” reflect real search behavior.
In addition, Pinterest advises brands to provide full product information across all major fields. This includes descriptions, prices, availability, and images. Moreover, marketers should upload their complete catalog rather than only a small group of featured products. A broader catalog gives the platform more data and creates more opportunities for discovery.
What the Numbers Show
The company also shared performance data to support this advice. For instance, Pinterest said titles with brand keywords have been associated with 28% higher return on ad spend. Similarly, titles with pattern keywords have been linked to 22% higher return on ad spend.
Together, these findings suggest that stronger product data can help listings appear in more relevant searches. As a result, brands can reach users earlier in the shopping journey.
The Role of Tracking and Conversion Data
Beyond catalog quality, Pinterest also highlighted the value of tracking and conversion data. Specifically, it recommends that advertisers use both the Pinterest Tag and the Conversions API. These tools give its systems better signals about what happens after a click.
The results back this up. According to the company, advertisers using both tools saw a 9% improvement in average cost per acquisition. On top of that, they saw 23.7% more attributed conversions compared with using the tag alone.
Avoiding Over-Segmentation
On the other hand, Pinterest warns brands not to divide product catalogs into too many small groups. Over-segmentation can limit the amount of data available for optimization.
Instead, the company says shopping campaigns tend to work better when ad groups contain enough products for its systems to detect patterns. Therefore, it recommends aiming for at least 500 SKUs per ad group.
Key Takeaways for Marketers
Ultimately, the broader message is straightforward. Better catalog data can support better discovery. For brands that want to reach shoppers on Pinterest, a few basics go a long way. Keeping product information accurate, complete, and easy to understand may improve visibility and create a smoother shopping experience.
As Pinterest continues to position itself as a discovery-driven shopping platform, its advice points to a practical reality. Strong creative matters, but the underlying product data matters too. In the end, accurate pricing, complete descriptions, and better titles may seem like basic updates. Even so, they can shape how products are found and how well campaigns perform.
