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Customer Experience

BBB Partners with Facebook

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Facebook has established a new partnership with the Better Business Bureau as consumer safety is crucial for growth. Partnerships like these, help to foster ethical practices amongst the industry.
eCommerce

Instagram Introduces Shop Tabs

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Today, Instagram announced big changes to its platform – a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love. "At Instagram, our focus has always been on young people and creators because they’re trendsetters. Change is happening quickly right now, including how both of these groups use Instagram and engage with the world. This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram. We’ve also seen an incredible amount of shopping move online, with more and more people buying online and young" - Adam Mosseri, Head of Instagram
Advertising Channels

TikTok’s Monthly Active Users are Estimated to Surpass 1 Billion in 2021

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The short-form video app’s hot streak has continued, with its user base having tripled since 2018, TechCrunch reported. Further, its growing advertising business and sales of virtual gifts for tipping creators made TikTok the number two non-gaming app by consumer spending in the third quarter of this year. As per App Annie: "TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion."
Marketing Disciplines

WhatsApp’s Disappearing Messages Option is Live

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WhatsApp announced the launch of a new disappearing messages option last week. Here is their official announcement."When disappearing messages is turned on, new messages sent to a chat will disappear after seven days, helping the conversation feel lighter and more private. In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have the control" - Facebook
Analytics & Insights

LinkedIn Acknowledged it Discovered 2 Measurement Errors

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LinkedIn has acknowledged two measurement errors that led to "over-reporting" of video views and ad impressions on sponsored content campaigns. The issues were recorded for more than two years and affected more than 400 thousand advertisers, the company said. LinkedIn is issuing ad credits to advertisers who were overcharged.
Development & UX

Instagram Moves Shop & Reels Features

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Instagram is updating the app's navigation bar to Shopping and Reels. We think that this feature is intended to compete with rivals like TikTok. You will know see a Compose button and an Activity tab which was relocated to the top-right of the home screen. The center middle button now belongs to Reels.
Advertising Channels

New Gambling Ads Limit Controls Imposed by Google

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Google (aka Youtube) announced big changes to its platform for Alcohol and Gambling Ads. They are adding new user controls which limits the use of their tool to anyone running advertising related to gambling and alcohol. The new feature will launch first on YouTube in the U.S. and will then roll out to Google ads and other countries next year, the company said. “We’ve heard feedback that some people would prefer to limit ads in certain categories like alcohol, so today, we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an additional option,” Elijah Lawal of Google global communications and public affairs in a blog post.
Marketing Disciplines

Salesforce Acquires Slack for over $27 Billion

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Salesforce Acquires Slack for over $27 Billion.
Agencies

Ariadna: A Powerful Communications Agency

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Ariadna Communications Group is an independent Group of communications, with greater presence in North, Central and South America. They are able to build award-winning comprehensive strategies and impactful communication and marketing campaigns.
Agencies

MEC: The Original Wavemaker – Previously the 5th Largest Agency

#WSM -
MEC was at one point the the 5th largest marketing media agency in the world. They pretty much had some of the best accounts any agency owner could think of. Their jaw-dropping international client list included brands such as Vodafone, Netflix, Paramount Pictures, Marriott, Chanel, GE, Visa, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany and Michelin... Just to name a few!
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