Moz Pro is one of the best SEO tools in the market. We believe they offer one of the most complete tool sets we have ever reviewed and its metrics have become an industry standard even among marketers that use other tools. Moz Pro subscription includes access to site tracking snd campaign monitoring, where you can learn how your site health, link building, and keyword performance impact your SEO success. Moz is a one-stop shop in setting up your SEO strategy. It's very easy to use, works quick, and is great for the price.
Semrush is a product that helps you optimize your website for search engines. It was created in 2008 by Oleg Shchegolev and Dmitry Melnikov, it now has a very large user base — millions of users. They are definitely one of the most popular SEO tools currently available in the market.