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Meta’s New Measures to Help Small Businesses Avoid Apple’s Ad Fees

In a significant development, Meta Platforms Inc., formerly known as Facebook, has announced new strategies aimed at assisting small businesses in circumventing the fees imposed by Apple on ad campaigns within its applications. The move is seen as the latest in the ongoing dispute between the two tech giants...

Meta’s Strategy to Reduce the Reach of Political Content

Meta Platforms Inc., formerly known as Facebook, has announced a significant shift in its content strategy. The tech giant declared it would stop "proactively recommending political content from accounts you don't follow" on Instagram and Threads, its text-based app . This move is part of Meta's broader initiative to...

Meta is Implementing Labels for AI-Created Images on Facebook, Instagram, and Threads

In a world increasingly dominated by technology and artificial intelligence (AI), the digital landscape continues to evolve. One of the latest developments in this space is the decision by Meta Platforms Inc., formerly known as Facebook Inc., to label all AI-generated images on their social media platforms - Facebook,...

AI-Powered Recommendations in Google Maps

In an innovative move, Google Maps has introduced a new feature that harnesses the power of artificial intelligence (AI) to provide personalized local business recommendations to users. This development brings AI to the forefront of location-based services and is set to transform how users interact with Google Maps. The AI-driven...

X’s Expansion to Vertical Video Ads

In a significant development in the digital advertising landscape, X has announced that it is expanding access to its new Vertical Video Ads. This move will allow all advertisers globally to leverage this immersive, full-screen, sound-on advertising experience. Vertical Video Ads provide an engaging way for brands to tell their...

Google’s Core Web Vitals Update with Next Paint

Google, the world's leading search engine, has announced a significant update to its Core Web Vitals metrics. As of March 12, 2024, Google will replace the existing First Input Delay (FID) metric with a new one, known as Interaction to Next Paint (INP). Core Web Vitals are a set of...

Meta’s Stricter Messaging Settings for Teens

Meta Platforms Inc., the parent company of Instagram and Facebook, has recently announced the introduction of stricter message settings for teens on its platforms. This move is part of the company's ongoing efforts to provide age-appropriate experiences for teenagers and facilitate parents in shaping their children's online experiences. Under these...

Aligning Your 2024 SEO Strategy with Business Goals Using GA4

In the ever-evolving landscape of digital marketing, Google Analytics 4 (GA4) has emerged as a powerful tool to align your 2024 Search Engine Optimization (SEO) strategy with business goals. The key lies in understanding how to use it effectively to identify optimization opportunities and set strategic priorities. Understanding GA4 for...

YouTube Rolls Out Tools to Edit Long Clips Into Shorts

In a significant move for content creators, brands, and businesses, YouTube has introduced simplified tools that allow users to edit long-form clips into shorts. This new feature is designed to easily clip segments from longer videos, transforming them into the increasingly popular 'Shorts' format. The shift towards short-form video content...

X’s Vertical Video Advertising

In a groundbreaking move, X is expanding its brand safety and suitability controls to vertical video inventory for all US advertisers. This extension, slated to start in February 2024, empowers advertisers with maximum control over where their ads appear exclusively on the X vertical video feed. The expansion of brand...

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