In the dynamic landscape of digital marketing, programmatic advertising has emerged as a game-changer. Leveraging automation and AI technology, it enables targeted ad placements, real-time bidding, and optimized campaign performance across various digital channels. However, like any marketing strategy, programmatic advertising involves tradeoffs and complexities that require careful consideration....
Google Ads is Google’s paid advertising product. If you have a business and you want to send more traffic to your site, you can use Google Ads to run sponsored campaigns (paid campaigns).