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It’s no secret that the advertising industry is in a state of flux. New technologies are emerging, old models are being disrupted, and consumers are becoming more and more savvy. As a result, marketers are having to constantly adapt their strategies in order to keep up. The good news is that there are plenty of opportunities for those who are willing to embrace change. There is no shortage of exciting things happening in the world of advertising. So if you’re looking to stay ahead of the curve, make sure you stay up to date with all the latest news.

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Social Media Marketing – A Massive Tool For Small Businesses

#WSM - 01/10/2022

Posting frequently on social media does not mean you are going to drive high traffic to your website. There are many more things to do with planning. Since social media marketing for small businesses has become a leading platform, hence you should spend time and money to make it...

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SEO For Small Business – Best Practices to Follow

#WSM - 12/20/2021

Search Engine Optimization (SEO) has become one of the most popular digital marketing channels. Particularly for small business owners. There are some tactics small business owners should implement to stay competitive and relevant to search engines. Searching For Target Keywords Keywords are combinations of words searchers used to find the relevant result...

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5 Reasons To Start Email Marketing For Small Business

#WSM - 12/15/2021

Have you ever thought about doing email marketing for small businesses growth? If you are an individual with small business dreams, then heading to email marketing strategy could be a popular tool! This tool covers all basic aspects with which you can let your business grow high and boost...

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Top SEO Strategies For Small Business To Implement Now

#WSM - 11/21/2021

SEO improvements to help your small business grow faster. In this article, let's take a deep dive of the best SEO strategies for small business. Search Engine Optimization (SEO) has become one of the most popular digital marketing channels. Particularly for small business owners. There are some tactics that small...

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TikTok Active Users Climbing up to 1 Billion in 2021

#WSM - 12/18/2020

The short-form video app’s hot streak has continued, with its user base having tripled since 2018, TechCrunch reported. Further, its growing advertising business and sales of virtual gifts for tipping creators made TikTok the number two non-gaming app by consumer spending in the third quarter of this year. As per App Annie: "TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion."

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Google Imposes New Gambling Ads Limit

#WSM - 12/18/2020

Google (aka Youtube) announced big changes to its platform for Alcohol and Gambling Ads. They are adding new user controls which limits the use of their tool to anyone running advertising related to gambling and alcohol. The new feature will launch first on YouTube in the U.S. and will then roll out to Google ads and other countries next year, the company said. “We’ve heard feedback that some people would prefer to limit ads in certain categories like alcohol, so today, we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an additional option,” Elijah Lawal of Google global communications and public affairs in a blog post.

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