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Wednesday, June 19, 2024

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SEM - Search Engine Marketing

Google Ads Switches to Bank Payments

Google Ads has recently announced significant changes to its payment options, phasing out the ability for some advertisers to use credit or debit cards. This shift comes as part of a broader initiative to transition affected accounts to bank-based payment methods such as ACH (Automated Clearing House), wire transfers,...

Auto Import Google Conversions to Microsoft Ads

Microsoft Advertising is introducing a new feature that will allow advertisers to automatically import conversion data from their Google Ads accounts. This update aims to streamline the advertising process, making it more efficient for users who manage campaigns on both platforms. Microsoft has started notifying some of its advertisers...

Google AdSense Introduces New Ad Intents Format for Auto Ads

Google AdSense recently unveiled a new feature to enhance the Auto ads experience for publishers. This new format, known as Ad Intents, provides publishers with additional options for how Auto ads appear on their websites. Takeaways 🚀 ✅Enhanced Auto ads experience✅Ad Intents for control✅Tailored placements for optimization✅User-friendly integration options✅Revenue potential...

Google Marketing Platform Unveils a New Admin API

Google has recently introduced a new Admin API for its Marketing Platform, which is set to greatly transform how marketers manage their campaigns. The new API enables administrators to move properties between standard and Analytics 360, granting them a previously unavailable level of flexibility. This development is particularly beneficial...

Increasing Website traffic and Lead generation with SEM

Search engine marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs). SEM is used to increase website traffic and generate leads, making it an essential component of any successful digital marketing campaign. One of the primary benefits of...

What Are Google Ads?

Google Ads is Google’s paid advertising product. If you have a business and you want to send more traffic to your site, you can use Google Ads to run sponsored campaigns (paid campaigns).

Google Imposes New Gambling Ads Limit

Google (aka Youtube) announced big changes to its platform for Alcohol and Gambling Ads. They are adding new user controls which limits the use of their tool to anyone running advertising related to gambling and alcohol. The new feature will launch first on YouTube in the U.S. and will then roll out to Google ads and other countries next year, the company said. “We’ve heard feedback that some people would prefer to limit ads in certain categories like alcohol, so today, we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an additional option,” Elijah Lawal of Google global communications and public affairs in a blog post.

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