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Social Media Marketing

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TikTok Partners with Shopify to Enable In-App Shopping

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In an exciting move to enhance the shopping experience on its platform, TikTok has partnered with Shopify, a leading e-commerce platform. This collaboration aims to enable in-app shopping, allowing users to browse and purchase products seamlessly within the popular video-sharing app. The partnership between TikTok and Shopify offers numerous benefits...
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Twitter Blue, the new product of Twitter

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Twitter Blue is a paid monthly subscription service offered by Twitter. It offers access to various exclusive features, such as the ability to undo tweets and bookmark folders. Subscribers can also customize the Twitter application according to their preferences. One of the most significant advantages of subscribing to Twitter...
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The growing importance of YouTube advertising

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YouTube, the second largest search engine in the world, has rapidly emerged as a vital platform for digital marketing. Boasting a staggering 2 billion monthly active users, this video-sharing platform presents an unparalleled opportunity for businesses to connect with their target audience through advertising. Therefore, in this article, we...
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Threads vs Twitter: The Battle for Positive Social Media

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Threads, the new social media platform that made its debut last week, has been making waves in the tech community ever since. Social media giant Meta, formerly known as Facebook, developed Threads as a direct competitor to Twitter. The question on everyone's mind is: what impact will Threads have...
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How Facebook Ads Helps Digital Marketing

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Facebook ads are advertisements run through the Facebook Platform.
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Social Media Marketing – A Massive Tool For Small Businesses

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Posting frequently on social media does not mean you are going to drive high traffic to your website. There are many more things to do with planning. Since social media marketing for small businesses has become a leading platform, hence you should spend time and money to make it...
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TikTok Active Users Climbing up to 1 Billion in 2021

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The short-form video app’s hot streak has continued, with its user base having tripled since 2018, TechCrunch reported. Further, its growing advertising business and sales of virtual gifts for tipping creators made TikTok the number two non-gaming app by consumer spending in the third quarter of this year. As per App Annie: "TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion."

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