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Saturday, March 2, 2024


Video Marketing

X’s Expansion to Vertical Video Ads

In a significant development in the digital advertising landscape, X has announced that it is expanding access to its new Vertical Video Ads. This move will allow all advertisers globally to leverage this immersive, full-screen, sound-on advertising experience. Vertical Video Ads provide an engaging way for brands to tell their...

YouTube Rolls Out Tools to Edit Long Clips Into Shorts

In a significant move for content creators, brands, and businesses, YouTube has introduced simplified tools that allow users to edit long-form clips into shorts. This new feature is designed to easily clip segments from longer videos, transforming them into the increasingly popular 'Shorts' format. The shift towards short-form video content...

The growing importance of YouTube advertising

YouTube, the second largest search engine in the world, has rapidly emerged as a vital platform for digital marketing. Boasting a staggering 2 billion monthly active users, this video-sharing platform presents an unparalleled opportunity for businesses to connect with their target audience through advertising. Therefore, in this article, we...

Video Marketing and Interactive Content

In recent years, video marketing has become an increasingly popular way for brands to connect with their audiences. With the rise of social media and other online platforms, video has become more accessible than ever before. However, brands are now taking things a step further by incorporating interactive content,...

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