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Thursday, June 20, 2024

CATEGORY

Video Marketing

YouTube Tests New Context Feature

YouTube has announced the launch of a new experimental feature aimed at enhancing the contextual information available to viewers. Starting today, the platform is testing a feature that allows users to add notes to videos. These notes are designed to provide relevant, timely, and easy-to-understand context, making it easier...

The BIG3 Brings 3-on-3 Basketball to a Global Audience on X

The BIG3, founded by musician and actor Ice Cube in 2017, is taking the world of basketball by storm with its unique 3-on-3, half-court format. As the “number one urban sport in the world,” this exciting version of basketball has captivated a large audience and is now set to...

Snapchat Is the Perfect Platform to Reach Engaged Moviegoers

In an era where cinematic experiences face stiff competition from various streaming services, theatrical advertisers are continually searching for effective ways to drive ticket sales. Recent research from Samba TV and Kantar highlights the significant impact Snapchat has on boosting movie attendance, making it a crucial tool for reaching...

YouTube Expands AI Testing for Enhanced Viewer Experience

YouTube, the video-sharing platform, has recently made significant strides in enhancing user experience through the implementation of AI-powered features. One notable development is the expansion of the testing phase for its new AI-powered Jump Ahead option, which aims to revolutionize how viewers interact with video content. Takeaways 🚀✅YouTube expands AI...

Maximizing YouTube Shorts Ad Impact for Brands

In the ever-evolving landscape of digital marketing, leveraging platforms effectively is key to reaching and engaging audiences. One such platform that has garnered significant attention is YouTube Shorts. Brands looking to make the most of YouTube Shorts ads can benefit from understanding the new lineups for YouTube Select Shorts...

X’s Expansion to Vertical Video Ads

In a significant development in the digital advertising landscape, X has announced that it is expanding access to its new Vertical Video Ads. This move will allow all advertisers globally to leverage this immersive, full-screen, sound-on advertising experience. Vertical Video Ads provide an engaging way for brands to tell their...

YouTube Rolls Out Tools to Edit Long Clips Into Shorts

In a significant move for content creators, brands, and businesses, YouTube has introduced simplified tools that allow users to edit long-form clips into shorts. This new feature is designed to easily clip segments from longer videos, transforming them into the increasingly popular 'Shorts' format. The shift towards short-form video content...

The growing importance of YouTube advertising

YouTube, the second largest search engine in the world, has rapidly emerged as a vital platform for digital marketing. Boasting a staggering 2 billion monthly active users, this video-sharing platform presents an unparalleled opportunity for businesses to connect with their target audience through advertising. Therefore, in this article, we...

Video Marketing and Interactive Content

In recent years, video marketing has become an increasingly popular way for brands to connect with their audiences. With the rise of social media and other online platforms, video has become more accessible than ever before. However, brands are now taking things a step further by incorporating interactive content,...

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