Real-time data refers to the collection and analysis of information as it is generated, providing marketers with immediate insights into consumer behavior, preferences, and trends. This timely information allows for more informed decision-making, enabling marketers to tailor their strategies to meet the ever-changing needs of their target audience.
LinkedIn has acknowledged two measurement errors that led to "over-reporting" of video views and ad impressions on sponsored content campaigns. The issues were recorded for more than two years and affected more than 400 thousand advertisers, the company said. LinkedIn is issuing ad credits to advertisers who were overcharged.
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