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Thursday, June 20, 2024

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Marketing Strategy

Microsoft Expands Maximum Conversion Value to All Shopping and Search Campaigns

In a significant update from Microsoft, the tech giant has announced the expansion of its Maximum Conversion Value bid strategy to encompass all shopping and search campaigns. This move marks a pivotal shift from its previous availability, which was limited exclusively to smart shopping campaigns. With this strategy, Microsoft...

Google’s Meridian: A New Frontier in Open-Source Marketing Mix Modeling

In the dynamic landscape of digital marketing, the need for robust analytics and forecasting tools has never been more critical. Google's recent launch of Meridian, an open-source Marketing Mix Model (MMM), marks a significant development in this arena. This innovative tool promises to address some of the most pressing...

The Power of Real-Time Data in Marketing Strategy

Real-time data refers to the collection and analysis of information as it is generated, providing marketers with immediate insights into consumer behavior, preferences, and trends. This timely information allows for more informed decision-making, enabling marketers to tailor their strategies to meet the ever-changing needs of their target audience. In today's...

Marketing for Freelancers

In today's competitive landscape, freelancers face unique challenges when it comes to marketing their services. With limited resources and time constraints, finding the right balance between various factors can be a daunting task. In this article, we will explore the tradeoffs involved in marketing for freelancers, discuss the difficulties...

The Power of Omnichannel Marketing

Omnichannel marketing is a strategic approach that aims to provide a seamless and integrated customer experience across multiple channels and touchpoints. It involves creating a cohesive and consistent brand experience, whether it be through online platforms, physical stores, social media, mobile apps, or any other channel where customers interact...

The Popularity and Impact of Interactive Marketing

Interactive marketing has gained significant popularity in recent years, revolutionizing the way businesses engage with their target audience. This article explores the growing trend of interactive marketing, its impact on consumer involvement, and the tradeoffs businesses face in harnessing its power. By understanding the significance of interactive marketing and...

Marketing Plan for Small Business

Creating a marketing plan for small business is just part of helping your business earn higher revenue. If you want to scale your small business and top local competition, you need to be creative. Or you can hire a digital marketer to help you with your business. As you probably...

Best Digital Marketing for Small Business to Fuel Growth

Looking for the best digitalmarketing for small business? If you are a small business owner who want to scale your business and fuel growth, this article for you. Marketing trends keep changing every day. To keep up with the pace, you need to stay updated even about the small...

3 Step Marketing Plan for Small Business

Tips to help your small business become a big business.

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