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CATEGORY

Disciplines

There are many different types of marketing and disciplines within the field. Here, we’ll break down the most common specialties so you can better understand marketing as a whole.

Disciplines

Instagram Shop – A New Tool For Small Business Owners

#WSM -
Today, Instagram announced big changes to its platform – a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love. "At Instagram, our focus has always been on young people and creators because they’re trendsetters. Change is happening quickly right now, including how both of these groups use Instagram and engage with the world. This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram. We’ve also seen an incredible amount of shopping move online, with more and more people buying online and young" - Adam Mosseri, Head of Instagram
Disciplines

Disappearing Messages on WhatsApp is Now Live

#WSM -
WhatsApp announced the launch of a new disappearing messages option last week. Here is their official announcement."When disappearing messages is turned on, new messages sent to a chat will disappear after seven days, helping the conversation feel lighter and more private. In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have the control" - Facebook
Analytics & Insights

LinkedIn Acknowledged it Discovered 2 Measurement Errors

#WSM -
LinkedIn has acknowledged two measurement errors that led to "over-reporting" of video views and ad impressions on sponsored content campaigns. The issues were recorded for more than two years and affected more than 400 thousand advertisers, the company said. LinkedIn is issuing ad credits to advertisers who were overcharged.
Development & UX

Instagram Moves Shop & Reels Features

#WSM -
Instagram is updating the app's navigation bar to Shopping and Reels. We think that this feature is intended to compete with rivals like TikTok. You will know see a Compose button and an Activity tab which was relocated to the top-right of the home screen. The center middle button now belongs to Reels.
Disciplines

Salesforce Acquires Slack for over $27 Billion

#WSM -
Salesforce Acquires Slack for over $27 Billion.
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