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Thursday, June 20, 2024

CATEGORY

Product Marketing

Google Marketing Platform Unveils a New Admin API

Google has recently introduced a new Admin API for its Marketing Platform, which is set to greatly transform how marketers manage their campaigns. The new API enables administrators to move properties between standard and Analytics 360, granting them a previously unavailable level of flexibility. This development is particularly beneficial...

Product Marketing Best Practices

Product marketing is a strategic function within a company that focuses on promoting and driving the success of a specific product or service. It involves understanding the target market, conducting market research, and developing effective marketing strategies to position the product in the most compelling way possible. Product marketers...

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