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CATEGORY

Industry

Taylored marketing strategies for each specific industry. Marketing strategy is a plan that sets out how an organization will achieve its objectives in the short, medium and long term. A well-crafted marketing strategy can help you build your brand, increase sales, and develop customer loyalty to your company.

Disciplines

Marketing for Freelancers

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In today's competitive landscape, freelancers face unique challenges when it comes to marketing their services. With limited resources and time constraints, finding the right balance between various factors can be a daunting task. In this article, we will explore the tradeoffs involved in marketing for freelancers, discuss the difficulties...
Industry

The Balancing Act of Marketing for Coaches

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Marketing plays a crucial role in the success of any coaching business. However, coaches often face challenges when deciding on the most effective marketing strategies. Balancing various factors, such as budget constraints, target audience, and available resources, requires careful consideration. In this article, we delve into the tradeoffs involved...
Channels

Exploring Marketplace Trends in the Last Trimester of 2023

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The world of marketplaces is ever-changing, with new trends and innovations emerging each year. As we enter the last trimester of 2023, it's important to analyze the current marketplace landscape and the tradeoffs involved in adopting various trends. In this article, we will explore the significant marketplace trends of...
Disciplines

Trends in eCommerce Payments for 2023

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The world of eCommerce payments is constantly evolving, driven by advancements in technology and changing consumer preferences. As we look ahead to 2023, it's important for businesses to stay informed about the emerging trends that will shape the landscape of online payments.1. E-Wallets: Convenience meets securityE-Wallets have gained significant...
Branding & Positioning

Niche Platforms and Social Commerce

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In the ever-evolving landscape of social media and e-commerce, businesses are increasingly turning their attention towards niche platforms and social commerce to effectively target specific audiences and drive conversions. These platforms offer unique advantages by providing tailored experiences that resonate with their users' interests. However, striking the right balance...
eCommerce Marketing

Exploring Ecommerce Trends for 2023

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E-commerce has been steadily growing over the past decade, and with the events of 2020, online shopping has become more important than ever before. As we look forward to 2023, it's essential to consider the trends and tradeoffs that come with ecommerce. One significant factor in ecommerce is the balance...
Financial

Adyen: Mastering Marketing in the Global Payment Processing Arena

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In the dynamic landscape of global commerce, the ability to facilitate seamless and secure transactions is key to a business's success. Amidst the crowded payment processing space, one name has successfully risen to the top — Adyen. With an ingenious blend of technology, robust services, and a strategic marketing...
Cafe Marketing

Marketing Strategies for Local Bakery

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Local bakeries are the backbone of any community, providing fresh baked goods and sweet treats for customers to enjoy. However, when it comes to marketing and advertising, many small business owners struggle to get their message out and connect with their audience. In this blog post, we'll explore some...
Freelancer Marketing

Freelancer Marketing

#WSM -
Mastering Freelance Marketing: Tactics for Improved Lead Generation and Client Experience In today's gig economy, many professionals have chosen the path of freelancing to gain more flexibility and control over their careers. However, being a successful freelancer requires more than just expertise in your field; it also demands effective marketing...
Industry

Real Estate Marketing

#WSM -
Tactics for Improved Lead Generation and Client Experience The real estate industry is highly competitive, and as a realtor, you must always be on the lookout for innovative ways to attract new clients and enhance their overall experience. One way to achieve this is by mastering marketing tactics that help...
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