Friday, October 9, 2026

CATEGORY

News & Trends

Your essential pulse on the fast-moving world of advertising.
We filter through the noise to bring you hand-picked updates on digital strategy, emerging consumer behaviors, and AI-driven marketing shifts that matter. From brand innovation to deep-dive industry analysis, our expert-led coverage ensures you never miss a beat. Explore our latest insights today and lead the conversation.

Branding

Instagram Shop – A New Tool For Small Business Owners

JCZ -
Today, Instagram announced big changes to its platform – a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love. "At Instagram, our focus has always been on young people and creators because they’re trendsetters. Change is happening quickly right now, including how both of these groups use Instagram and engage with the world. This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram. We’ve also seen an incredible amount of shopping move online, with more and more people buying online and young" - Adam Mosseri, Head of Instagram
News & Trends

TikTok Active Users Climbing up to 1 Billion in 2021

JCZ -
The short-form video app’s hot streak has continued, with its user base having tripled since 2018, TechCrunch reported. Further, its growing advertising business and sales of virtual gifts for tipping creators made TikTok the number two non-gaming app by consumer spending in the third quarter of this year. As per App Annie: "TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion."
News & Trends

Disappearing Messages on WhatsApp is Now Live

JCZ -
WhatsApp announced the launch of a new disappearing messages option last week. Here is their official announcement."When disappearing messages is turned on, new messages sent to a chat will disappear after seven days, helping the conversation feel lighter and more private. In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have the control" - Facebook
News & Trends

LinkedIn Acknowledged it Discovered 2 Measurement Errors

JCZ -
LinkedIn has acknowledged two measurement errors that led to "over-reporting" of video views and ad impressions on sponsored content campaigns. The issues were recorded for more than two years and affected more than 400 thousand advertisers, the company said. LinkedIn is issuing ad credits to advertisers who were overcharged.
Branding

Instagram Moves Shop & Reels Features

JCZ -
Instagram is updating the app's navigation bar to Shopping and Reels. We think that this feature is intended to compete with rivals like TikTok. You will know see a Compose button and an Activity tab which was relocated to the top-right of the home screen. The center middle button now belongs to Reels.
News & Trends

Google Imposes New Gambling Ads Limit

JCZ -
Google (aka Youtube) announced big changes to its platform for Alcohol and Gambling Ads. They are adding new user controls which limits the use of their tool to anyone running advertising related to gambling and alcohol. The new feature will launch first on YouTube in the U.S. and will then roll out to Google ads and other countries next year, the company said. “We’ve heard feedback that some people would prefer to limit ads in certain categories like alcohol, so today, we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an additional option,” Elijah Lawal of Google global communications and public affairs in a blog post.
News & Trends

Salesforce Acquires Slack for over $27 Billion

JCZ -
Salesforce Acquires Slack for over $27 Billion.
B2B

Ariadna: A Powerful Communications Agency

JCZ -
Ariadna Communications Group is an independent Group of communications, with greater presence in North, Central and South America. They are able to build award-winning comprehensive strategies and impactful communication and marketing campaigns.
Agencies

MEC – Previously the 5th Largest Agency

JCZ -
MEC was at one point the the 5th largest marketing media agency in the world. They pretty much had some of the best accounts any agency owner could think of. Their jaw-dropping international client list included brands such as Vodafone, Netflix, Paramount Pictures, Marriott, Chanel, GE, Visa, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany and Michelin... Just to name a few!
News & Trends

MarSum: Brings Together Networking Opportunities

JCZ -
MARsum offers a unique platform which brings together an elite group of high performing individuals and companies whom they recognize for their contributions to the marketing, advertising, and retail sector.
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