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Wednesday, April 17, 2024

CATEGORY

Partnership

Google and Disney Forge Strategic Ad Placement Partnership

In a significant move that is set to reshape the landscape of digital advertising, Google has entered into a strategic partnership with The Walt Disney Company. This collaboration aims to integrate Google's Display & Video 360 platform with Disney's Real-Time Ad Exchange (DRAX), facilitating direct access to streaming inventory...

Google Joins the C2PA to Identify AI-Generated Content

Google has officially joined the Coalition for Content Provenance and Authenticity (C2PA). This global standards body is dedicated to advancing the cause of authenticity and provenance in digital content. Google's addition to the C2PA signifies an important validation for the coalition's approach, according to Andrew Jenks, the chair of...

Google’s Contract Termination with Appen

In a significant development, tech giant Google has decided to terminate its contract with Appen, a company that provided search quality raters. The termination of the contract, set to take effect on March 19, 2024, marks a notable shift in Google's strategy regarding search quality rating. Appen has been one...

The Partnership Between X (Twitter) and Google Ad Manager

In an era of ever-evolving digital advertising, social media giant X, formerly known as Twitter, has taken a significant step forward by partnering with Google Ad Manager. This collaboration aims to leverage the power of both platforms, offering advertisers new avenues to connect with an extensive and highly engaged...

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