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Saturday, May 25, 2024

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Tools & SaaS

Google’s Meridian: A New Frontier in Open-Source Marketing Mix Modeling

In the dynamic landscape of digital marketing, the need for robust analytics and forecasting tools has never been more critical. Google's recent launch of Meridian, an open-source Marketing Mix Model (MMM), marks a significant development in this arena. This innovative tool promises to address some of the most pressing...

Bing Deep Search is available for all users

In a significant development in the realm of digital search, Microsoft has officially made Bing Deep Search available to all users. Initially announced in December, this feature represents a major leap forward in handling complex queries on the internet. As we navigate through an age where information is vast...

Google Unveils Significant Updates to Analytics

Google has recently introduced a series of significant updates to Google Analytics, marking a new era for conversion metrics and privacy compliance. These updates are aimed at enhancing the integration between Google Ads and Google Analytics, ensuring a more consistent and reliable measurement of conversion events across both platforms....

Microsoft Updates Bing Webmaster Tools with IndexNow Reports

Microsoft has recently rolled out a significant update to its Bing Webmaster Tools, introducing a new IndexNow Insights report. This enhancement is part of the company's continuous efforts to provide webmasters with more powerful tools to improve their website's performance in search engine results. Bing Webmaster Tools, an essential suite...

Google Ads Solutions Tool: A New Era in Simplified Campaign Management

Google has officially launched its latest tool, "Solutions," which is set to revolutionize the way advertisers manage their campaigns on Google Ads. This innovative tool offers customizable automation for simplified campaign management, empowering advertisers of all skill levels to achieve their marketing goals. The Solutions tool automatically generates performance reports,...

Google Ads Editor Version 2.6: A New Era for Advertisers

In a move that is set to revolutionize the realm of online advertising, Google has officially released version 2.6 of its Google Ads Editor. The updated software comes packed with eight new features and updates, all designed to aid advertisers in creating more effective ad campaigns and measuring performance...

Google Chrome Now Showcasing More Relevant Search Suggestions

Google Chrome, the widely-used internet browser created by Google, is enhancing its search suggestions to offer more relevant results. This development, announced recently, aims to provide a more streamlined and personalized browsing experience by tailoring recommendations based on user search history and crowdsourced data. Improving User Experience with Smarter Suggestions The...

Google Ads API Version 16 Overview

Google has announced the release of the Google Ads API version 16, marking a significant update to its advertising platform. This latest version introduces a plethora of new features and capabilities designed to enhance campaign performance tracking efficiency and provide more opportunities for advertisers. According to reports from Search Engine...

Introducing Gemma Models in Keras

Google has recently introduced a new family of artificial intelligence models known as Gemma. These state-of-the-art open models are built from the same research and technology used to create the Gemini models, marking a significant step forward in AI development. We're excited to announce that the Keras team has made...

Google AI detects fake reviews

Google, the tech giant known for its innovative solutions, has taken a significant step forward in the battle against fake online reviews. The company now uses an AI-powered algorithm to detect and block fake reviews faster, safeguarding businesses' reputations and ensuring consumers have access to accurate information. In a recent...

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