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TikTok Partners with Shopify to Enable In-App Shopping

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In an exciting move to enhance the shopping experience on its platform, TikTok has partnered with Shopify, a leading e-commerce platform. This collaboration aims to enable in-app shopping, allowing users to browse and purchase products seamlessly within the popular video-sharing app. The partnership between TikTok and Shopify offers numerous benefits...
News

Webinars as a Lead Generation Tool

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In today's digital age, webinars have emerged as a powerful tool for businesses to generate leads and engage with their target audience. With the ability to deliver informative and interactive content remotely, webinars offer a cost-effective and convenient way to connect with prospects and capture valuable leads. However, like...
Automation

The Evolution of Chatbots

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In recent years, chatbots have become an integral part of customer service and engagement for businesses across various industries. These automated conversational agents have evolved significantly, with developers striving to imbue them with high emotional intelligence (EI). However, achieving emotionally intelligent chatbots involves a delicate balance of various factors,...
Tools

Competitor Benchmarking Tools

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Maintaining a competitive edge is crucial for success in the marketing game. To stay ahead, tracking and analyzing your competitors is key. One effective method is through competitor benchmarking tools - allowing you to gain valuable insights into their strategies. In this blog post, discover the top marketing competitor...
Channels

Google My Business

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Google My Business (GMB) is a result of Google’s continued effort to help local businesses have more visibility. So, whether you’re a small business owner or a big company, having a verified GMB helps you reach more customers.  GMB is a tool that lets you create a Business Profile on...
Channels

The Pros and Cons of Using TikTok for Influencer Marketing

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TikTok influencer marketing can be a goldmine for small businesses but only if you do it correctly.
Tools

MARKETING WITH SEMRUSH

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Marketing with SEMrush? SEMrush is one of the most popular SEO tools for digital marketers. Originally designed to help business improve their organic search results and rankings, it always has a new feature every day to keep up with the dynamic market. SEMrush is a set of multifunctional tools that...
Tools

Xaxis: Programmatic Solutions Transforming Digital Media Into Business Outcomes

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Xaxis claim they transforms digital media into business outcomes. The focus on maximizing the ROI of their clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals. Founded in 2011, Xaxis is GroupM’s advanced programmatic media arm, delivering outcomes for more than 3,000 brands in 48 markets around the world.
Tools

Moz Professional SEO: Increase Traffic, Rankings, and Visibility in Search Results

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Moz Pro is one of the best SEO tools in the market. We believe they offer one of the most complete tool sets we have ever reviewed and its metrics have become an industry standard even among marketers that use other tools. Moz Pro subscription includes access to site tracking snd campaign monitoring, where you can learn how your site health, link building, and keyword performance impact your SEO success. Moz is a one-stop shop in setting up your SEO strategy. It's very easy to use, works quick, and is great for the price.
Tools

SEMrush: Everything you need to dominate SEO

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Semrush is a product that helps you optimize your website for search engines. It was created in 2008 by Oleg Shchegolev and Dmitry Melnikov, it now has a very large user base — millions of users. They are definitely one of the most popular SEO tools currently available in the market.

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